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| General Altitude Discussion Discuss anything Altitude related that doesn't belong in another forum. |
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#1
10-05-2009, 09:48 PM
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Altitude Advertisement
To help spread the word about Altitude we've decided to purchase some banner ads on popular gaming websites. No "brand awareness" marketing mumbo jumbo -- our goal is simple: convince gamers who've never heard of Altitude to click the banner and check it out.
We'd love to hear your ideas for engaging advertisements. We plan to use animated flash ads so anything goes, subject to size restrictions. To get things rolling, try to remember ads that actually convinced -you- to click: post a description and/or link to the ad and describe how you think the "hook" could be adapted to Altitude. Truly original and uniquely Altitude ideas are, of course, also welcome. Neither Karl nor I have any experience with flash, but we plan to acquire the necessary tools and learn the basics to implement the ads. If you're a flash developer and you'd like to help out that's awesome -- feel free to implement any of your own ideas, or others from this thread, and post SWF links here. Technical specifications: Dimensions: 728x90 (horizontal) or 160x600 (vertical) Size: 50,000 bytes (48.8 KB) Format: SWF, GIF, JPG, PNG The press kit contains some useful images: http://wiki.altitudegame.com/altitud...e_Kit_v1.0.zip - additional images available upon request Last edited by lamster; 10-05-2009 at 10:11 PM. 
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#2
10-05-2009, 09:55 PM
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So, I think I would be more likely to click on a banner that actually <i>said</i> Altitude featured "side-scrolling multiplayer biplane deathmatches" or something to that effect.
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#4
10-05-2009, 10:49 PM
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Agree with Triped - I've clicked on maybe 3 ads ever, and all of them were because there was some particularly compelling bit of text.
For me personally, what would make me possibly check out Altitude would be a summed up game description that refers to its influences: "Sopwith + Star Control + Team Fortress" would intrigue the hell out of me. That said, I have no idea if you're legally allowed to do that and it probably wouldn't be as compelling for other people. More generic descriptions are going to be much harder I think. Maybe list the total number of plane configs (425!) to get a big, impressive-sounding number? Blargh, I don't know. Alt is in a weird place where it doesn't have enough familiar sounding elements to convey what it really is and isn't outlandish enough for people to click on it purely for novelty's sake. Really the main thing it has going for it is that it's a high quality multiplayer experience in a genre that's not done to death, but you can't be like, "it's actually good, not retarded like every other indie mp game. trust us!" (Well, actually that'd be a pretty funny ad. But I don't know that it'd be very successful.) quotes might be good?
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#7
10-06-2009, 02:24 AM
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Or put boobies in the ad like those idiots at civony.
No, what I would like is a little animation of intense gameplay(with biplane of course). And then you can say things like: "customize your plane", "intense online battles" or something like that. Also dont make it look childish. Important: Make sure the downloadable game has all the updates already.
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#13
10-06-2009, 03:45 PM
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I worry that a person looking at a game for the first time that is about dogfighting, and sees planes flying backwards is going to think it is a childish, unrealistic game, that takes no skill. I do think some sort of 'kill' video is needed, even just a quick simple loopy/biplane strike against an explodete would be nice. Follow that with some of the text suggestions above and you have a nice ad. I also think you should say something about an 'unlimited play time' demo. I know that was a big selling point for me. I only played the demo for about an hour before I purchased it, but the whole try before you buy thing is great. (I know some people hate this feature, but I think it was a good idea, Go Nimbly!)
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#14
10-06-2009, 04:10 PM
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But I think quotes might be better. Pull positive and descriptive lines from reviews, and of course use Dio's quote ""it's actually good, not retarded like every other indie mp game." Intersperse with planes flying around shootin' stuff. Quote:
 I think there are a lot of nice banners out there. We should probably go with something altitude-related this time, though ;]
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#15
10-06-2009, 09:49 PM
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Would be worth mentioning that there is a demo mode that is fully playing up to some upgrade level. From memory, I clicked through from a Jay Is Game's review. And being the massive tightwad that I am, the demo was enough of a selling point that I clicked through and checked it out.
And being the massive tightwad that I am, I got hooked and happily had to fork out the 23 AUD that it cost! Now I've got a server up and running in the office and have a couple of the guys playing as a team during lunchtime. They keep asking me how much it costs. 
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#16
10-07-2009, 12:49 AM
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another thing to consider is the target audience when doing these ads. a prominent example is that for teamliquid, since it's a site dedicated to professional competitive starcraft, you should play up altitude's competitive aspect. something like "competitive league organized every season! over 15 teams and 100 players involved" would be good.
then again, i would say since teamliquid is a community-focused site, ads won't be clicked as much as a bumping of the altitude thread advertising the new league would.
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#19
10-13-2009, 03:43 PM
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advertise this game that its free
because it is to an extent, and people always try free stuff out...
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#20
10-13-2009, 11:56 PM
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#21
10-14-2009, 05:46 AM
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I came through battlereports.com Honest review was good - game was what i enjoyed.
I remember clicking a lot of text ads on reddit.com as they are non-intrusive and are truthful. Its a site for peeps who like computers n stuff - big gaming base. They come at the top with titles involving memes such as "this book was my favourite for 12 years" or "narwhals say this is the cheapest hosting on the web" I would recommend "Pew Pew other planes in this 2D dogfight, long demo - laser plane included." Just IMO. It should get clicks on that site for the 2 memes (pew pew, laser) and the honest summary of 2d dogfight means they might just try it. Last edited by CCN; 10-14-2009 at 05:53 AM.
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#23
10-18-2009, 05:57 AM
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An Advertisement
A dream come true in my eyes. We should use more capture fest footage in HIGH quality then turn it into a promoted video on youtube! The first preview vid got 8,000 hits but multiply that by 1,000 then we have a winner and an eyecatcher. I`d be mesmerized
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#25
12-11-2009, 04:41 PM
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Hi I have just made this video and posted it on youtube. It's roughly a ten minute video of me playing a game of 10-a-side PlaneBall and talking about the game. I recommended to everyone that watched the video (I only have 100 subs so not that many I am afraid) to at least check out the demo or just buy the game outright on Steam. The video link will be posted below, I hope you guys like it...
http://www.youtube.com/watch?v=EMScqsOjGEc EDIT: The video is done processing now!
Last edited by Yurigaji; 12-12-2009 at 10:40 AM.
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#31
12-14-2009, 10:54 AM
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Have you ever thought of doing a free weekend deal on Steam?
Honestly I bought the game during the $9.99 deal after downloading the demo on a whim because I was so incredibly bored. Maybe a free weekend would generate some word of mouth?
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#32
12-14-2009, 11:52 AM
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Best way to spread the word ^^ D:
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Linear Mode
